In my previous article, I wrote about the new Quickteller design; its design flaws especially regarding the difficulty in finding products, bills and services to pay for. I also pointed out that the home page is made up of buttons and links that are redundant or useless to the website’s primary audience. To read more about the previous article, click here.
Today I am not going to talk about problems but solutions. I believe it’s not enough to state problems but recommend solutions. So in this light, I have decided to pick up my pen to redesign a prototype of a website that makes bills easier to find, visually appealing, without losing or tampering with any of its key functionalities.
To do this, I will first prioritize the metaphors / navigators and system in order of importance:
- Auto suggestion
- Featured Items
- Tertiary items
As shown in my previous article, the search is by far the best and easiest way to find any particular item on Quickteller. So, I have decided to make this bigger and more prominent; an easy to read suggestion with fewer elements showing the best 5 results and also displaying the associated logo of each result.
The featured items are now docked at the bottom of the page requiring no clicks to view them.
For a large majority who still feel more comfortable browsing through the navigation, I have limited the categories to 8 , depicting each category with a unique colour and icon makes items super easy to find.
This new concept is by far more user centric and intuitive. It should not take than 1 or 2 clicks to get any item of choice; yet still beautiful and modern.
Feel free to add any suggestions or contribution to this article. It’s a long article; I never believed I could write this long, thanks for reading.